Travel Oregon’s new campaign inspires adventure with fear and optimism


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– The initiative builds on the Agency’s efforts to support state-wide economic recovery –

Posted: October 18, 2021 at 1:14 PM EDT|Update: 27 minutes ago

PORTLAND, Ore., October 18, 2021 / PRNewswire / – Today, Travel Oregon launches its first out-of-state advertisement since the pandemic began with the return of its hit animated film “Only slightly exaggeratedA creative new campaign, infused with hope and optimism, will remind Oregon residents and potential visitors of the state’s awe-inspiring vistas, bountiful outdoor recreation and cultural richness.

“The campaign celebrates the spirit and diversity of the people of Oregon and shares the magical feeling of being in Oregon through the wonders and beauty of our state, ”said Todd davidson, CEO of Travel Oregon. “The impact of COVID-19 on Oregon The economy of tourism was dramatic and immediate, as travel was cut short and stay-at-home orders were put in place to protect public health. We are happy to be able, 18 months later, to reintroduce Oregon to travelers and remind them of the experiences our state has to offer, as part of a larger strategic effort to support economic recovery in our tourism-dependent communities. “

Continuing the visual narrative of the agency’s most successful campaign to date – the original film received over 38 million views – the 45 minute new ad sweeps viewers through the state’s natural wonders and thrilling adventures, featuring a cast of real Oregonians representing the heart and soul of the state. By CJ McCollum and Bill Walton toasting in a picturesque vineyard in Willamette Valley, for George fletcher in the saddle at the Pendleton Round-Up, the people and places of Oregon come to life with art.

The campaign is launched today in Portland, San Francisco, Los Angeles, Seattle, Eugene, Bend, Medford, Tri-Cities, Sacramento, and Wooded, and includes an integrated mix of TV, digital, social and outdoor advertising.

As the fall and winter seasons approach, communities depend more than ever on visitor spending. To travel Oregon The campaign invites everyone to dream and plan memorable moments Oregon experiences that help support businesses across the state, while reinforcing messages of safety and kindness to hospitality staff through stories on traveloregon.com and social media.

“We are thrilled to be working with long-time client Travel Oregon to re-immerse yourself in the ‘Only Slightly Exaggerated’ world. The third part of the campaign presented an exciting opportunity to focus on Oregon culture and humanity and the magic that goes with them, ”said Nick stokes, Creative Director at Wieden + Kennedy.

Creative was created in collaboration with longtime advertising partner Wieden + Kennedy, with animation by Psyop and Sun Creature Studio and the musical score composed by Jim dooley. Additionally, many local agencies, including Sparkloft Media, Maxwell, ThinkShout, and Logical Position, helped elevate the campaign through various strategies and platforms.

About Travel Oregon
The Oregon Tourism Commission, dba Travel Oregon, strives to enhance the visitor experience by providing travel planning information, resources and tools that inspire travel and consistently convey the exceptional quality of the ‘Oregon. The commission aims to improve the quality of life for Oregonians by strengthening the state’s tourism economy, which employs thousands of Oregonians statewide. Visit traveloregon.com to learn more.

Travel Oregon Logo (PRNewsFoto / Travel Oregon)

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SOURCE Travel Oregon

The above press release has been provided courtesy of PRNewswire. The views, opinions and statements contained in the press release are not endorsed by Gray Media Group and do not necessarily state or reflect those of Gray Media Group, Inc.

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