Calvin Fisher, owner of Pandabomb, a digital production house specializing in photography, videography, and social media marketing, recommends the best platforms businesses can use to market their businesses.
Okay, let’s start with the classic. YouTube is no secret. For the seventh year in a row, YouTube remains the most used platform – with 87% of video marketers using it in 2020 (up from 85% in 2019), according to Wyzowl. Users see this platform as a good way to connect with each other, share ideas and find new and exciting content just like any other network. In addition, it is the second largest search engine in the world (after Google, its parent company).
As the current coronavirus pandemic forces more people to work from home, webinars are growing in popularity. In 2019, only 46% used webinars – but in 2020 that number has grown significantly to 62%, and that number is expected to grow in the years to come. The webinars have also proven to be a valuable tool in showcasing thought leadership and increasing brand awareness in today’s market. One of the main reasons webinars are quickly becoming such a booming industry is the fact that a webinar is easy to set up and cost effective.
2020 was, in some ways, a landmark year for TikTok. The number of marketers using TikTok as a marketing tool has doubled from 10% in 2019 to 20% in 2020. This fairly new platform allows users to create short looping videos with special effects with popular music in the background. With over 500 million monthly active users, it’s easy to see why businesses are quickly jumping on the TikTok wagon.
LinkedIn is another media platform that is quickly becoming one of the rising stars in video marketing. In fact, a study by Wyzowl found that 51% of video marketers have used video marketing on LinkedIn, and of those, 84% found it to be an effective and useful strategy. Gone are the days when we only used LinkedIn as a B2B social media platform with a lot of text.
Facebook is one of the most popular places for video content on the Internet, just behind YouTube. This popular social media platform recently launched new video features like Facebook Stories and Facebook Live, which allow users to interact with other users in a unique way. But are there any benefits for businesses? One of the important advantages of businesses using Facebook is that
Facebook’s algorithm loves video content. And because he loves video, he promotes video posts more than non-video posts. This is a huge advantage that companies should take into account.
Video will definitely become easier, more beautiful and more widespread. These platforms mentioned above are also going to grow and become much more relevant for businesses to use in the years to come. “Brands need to create video marketing strategies as early as possible,” advises Fisher.