The finalists revealed for the 2021 US BIG Awards campaign

Results are for the first US BIG Awards campaign.

The BIG awards is Campaign’s creative program identifying the best work produced over the past year across disciplines, sectors and creative media excellence. But unlike other creative award shows, this crop of entries was selected by a jury of promising creatives with three to five years of industry experience.

The aim was to create a valuable experience unique from other programs, to involve emerging talents in forming industry opinions, and hopefully to bring out new work in the process.

Look for a feature on campagnelive.com showcasing all of the amazing talent that helped us evaluate the job. And join us for our BIG comeback (no pun intended) to in-person events as we celebrate the BIG Award winners on November 10 in New York City.

Creativity is evolving for the better – becoming more diverse, democratized and global – and this program was meant to embrace and celebrate that. Thank you to our participants and all of our amazing judges for making this a reality.

And congratulations to our list of nominees:

Media excellence

Better use of sound

Podfast
BNY Mellon and Havas New York

Bedtime stories
Walmart and FCB Chicago

Sick beats
Woojer and zone 23

Emerging technology

Own the ocean
Moen and Havas Chicago

Sick beats
Woojer and zone 23

Experiential / hybrid

Michael B. Jordan Rally Twitch For A Veteran Sailor Streamer
Amazon Prime Video and Twitch

Long live love
Canon and FCB Chicago / FCBX

Le Nevers – Collection of Curiosities and Cocktails of Penance
HBO / HBO Max, Les Nevers and RQ

Walmart Holiday Drone Light Show Tour
Walmart and Deutsch LA

Sick beats
Woojer and zone 23

Games

The Gaming category will be announced at the awards ceremony on November 10.

Integrated

Shot on iPhone by Damien Chazelle – Vertical Cinema
Apple and TBWA Media Arts Lab

Taste the difference
A lot

A bank for us all: democratized dollars
Banque Varo and service plan

Outside the house

Change tips
City of Chicago and FCB Chicago

Blood vessels
Gay Men’s Health Crisis, Blood Equality and FCB Health New York

KY, masturbation month
KY and Elephant

To print

Life after your life
Donate to Life and Hill Holliday

The inevitable news
The Inevitable News and Zone 23

To improve
Kokopelli Hostels and L&C NYC

Social media

Hometown – Shot on iPhone by Phillip Youmans
Apple and TBWA Media Arts Lab

Shot on iPhone by Damien Chazelle – Vertical Cinema
Apple and TBWA Media Arts Lab

Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp
Jack Daniel’s Tennessee Fire and IW Group

Mountain Dew Major Million
Mountain Dew and TBWA Chiat Day NY

Oreo Doomsday Safe
Oreo / Mondeliz International and 360i

Video

AirPods Pro – Skip
Apple and AirPods Pro – Jump

Dear world leaders
Packaged Foods Dole and L&C NYC

As One: the return of Lombardi
NFL and 72 and Sunny Los Angeles

Trap
NTMfacts / Unbranded and zone 23

Unbreakable
NTMfacts / Unbranded and zone 23

Product sectors

Automotive

DieHard is back
Advance Auto Parts / DieHard and The Marketing Arm

Heritage route
BMW and Hill Holliday

Ford Bronco
Ford and Wieden + Kennedy New York

Combination by NAPA AutoCare
NAPA Auto Parts & VMLY & R

Auto Ambiance NAPA
NAPA Auto Parts & VMLY & R

B2B

Adobe Stock Film Festival
Adobe and 72andSunny Los Angeles

Go without an appointment
Confluence, The Atlassian Creative Team, Ways & Means and Sunbeam

Dear world leaders
Packaged Foods Dole and L&C NYC

Greetings from the edge
Hewlett Packard Enterprise and Joan Creative

Consumer goods

Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp
Jack Daniel’s Tennessee Fire and IW Group

Launch of Seltz
Miller Genuine Draft and Mischief @ No fixed address

Seagram’s 7 Keep the Dive Alive
Seagram’s 7 Crown and Forsman & Bodenfors NY

Diploma included
Unilever / Degree and Edelman

Entertainment

Courtyard side
AB InBev, Michelob Ultra and FCB New York

Live from the library
Chicago Public Library and FCB Chicag

Hulu Has Live Sports: The Deepfake
Hulu and Deutsch LA

Hulu Sellouts x Dame DOLLA
Hulu and Deutsch LA

Football is for everyone
NFL and 72 and Sunny Los Angeles

Health

The trial for #ClinicalEquality
FCB Health Network

National Micro-Needle Day
Vivace and Biomedical Aesthetics

This is our move: to speed up the vaccination of our nation
Walgreens and WPP

Sick beats
Woojer and zone 23

Non-profit

Let’s move on to immunity
California Department of Public Health and Duncan Channon

Change tips
City of Chicago and FCB Chicago

Heart
Donate to Life and Hill Holliday

The inevitable news
The Inevitable News and Zone 23

Check your tassels
Raleigh Testicular Cancer Foundation and Propel Marketing Group

Retail / Fashion

The Retail / Fashion category will be announced at the awards ceremony on November 10.

Technology

Taco Gift
Taco Bell and Deutsch LA

Sick beats
Woojer and zone 23

Travel & Hospitality

Travel as you are
Orbitz and laundry service

You’ve been good enough
Virgin Hotels and Joan Creative

Creative excellence

Best Branded Film

Fantastic trip
Adobe Photoshop and 72andSunny Los Angeles

DieHard is back
Advance Auto Parts / DieHard and The Marketing Arm

Etsy Holiday 2020 – Gift As You Like It
Etsy and 72andSunny New York

Love, lawyers and government
Family Equality and TBWA Chiat Day NY

Dear Santa
United States Postal Service and UM Studios

Best idea for a purpose

Change tips
City of Chicago and FCB Chicago

The inevitable news
The Inevitable News and Zone 23

Real name
Mastercard and McCann New York

Proud parent
Oreo / Mondeliz International and 360i

Sick beats
Woojer and zone 23

Best idea that taps into culture

DieHard is back
Advance Auto Parts / DieHard and The Marketing Arm

Hometown – Shot on iPhone by Phillip Youmans
Apple and TBWA Media Arts Lab

Change tips
City of Chicago and FCB Chicago

Bless your fucking cooch
Eos and malice @ no fixed address

The inevitable news
The Inevitable News and Zone 23

Best influencer campaign

Hometown – Shot on iPhone by Phillip Youmans
Apple and TBWA Media Arts Lab

Skin care that you want to share
CeraVe and Media.Monks

Live from the library
Chicago Public Library and FCB Chicago

Nevers – Collection of Curiosities and Cocktails of Penance
HBO / HBO Max, Les Nevers and RQ

TikTok Challenge #VitaGlowUp
Vita Liberata and Rebel Gail Communications

Best responsive idea

Chipotle Mexican Grill x Miley Cyrus – The guac is awesome but so is Miley Burrito
Chipotle and Day One Agency

Bless your fucking cooch
Eos and malice @ no fixed address

Dance Delivery
Grubhub and 72andSunny New York

Football is for everyone
NFL and 72 and Sunny Los Angeles

A 5-second Super Bowl commercial
Reddit and R / GA

Constant creative excellence

The Consistent Creative Excellence category will be announced at the awards ceremony on November 10.

Creative idea for a new brand

The Creative Idea for a New Brand category will be announced at the awards ceremony on November 10.

Sponsorship

Courtyard side
AB InBev, Michelob Ultra and FCB New York

Pinch me
CarMax, The Martin Agency, Wasserman and Valiant Pictures

From the Beginning: A Parent’s Guide to Talking About Racial Prejudice
Johnson’s Baby, Aveeno Baby, Destin and J3

Interested in sponsoring the BIG Awards event? Approach [email protected].

Want to know more about the program? Contact [email protected] Where [email protected].

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *

*